FIFTH THIRD BANK :: Shark Week 
SHARK WEEK/ONLINE CONTENT

We’ve all been there. You are saddled with promoting a mascot that makes 0 sense to the public but is super popular with the client, internally. The mascot is a ‘fee shark’ that takes a bite out of your ATM transactions. Well, you start by educating the public about this mythical creature so they are aware of the dangers.