7-ELEVEN :: Kwik-E-Mart
EXPERIENTIAL

In a partnership with The Simpson’s Movie and 7-Eleven, twelve stores in North America were transformed overnight into Kwik-E-Marts for the month of July. All 7-Eleven branding was changed to Kwik-E-Mart, the entire exterior of each store was transformed, and “fictional” products were manufactured – creating a completely immersive animated world. The results were total store merchandise sales doubling, proprietary product sales grew as much as sevenfold, and customers in some locations were waiting in line more than an hour just to enter the stores. Garnering 3 Gold Lions, a One Show Pencil and other various pieces of lucite and gold plated ornaments.