7-ELEVEN :: Kwik-E-Mart
EXPERIENTIAL
EXPERIENTIAL
In a partnership with The Simpson’s Movie and 7-Eleven, twelve
stores in North America were transformed overnight into Kwik-E-Marts for the
month of July. All 7-Eleven branding was changed to Kwik-E-Mart, the entire
exterior of each store was transformed, and “fictional” products were
manufactured – creating a completely immersive animated world. The results were
total store merchandise sales doubling, proprietary product sales grew as much
as sevenfold, and customers in some locations were waiting in line more than an hour just to enter the stores. Garnering 3 Gold Lions, a One Show Pencil and other various pieces of lucite and gold plated ornaments.
KYLE JONES :: CREATIVE DIRECTOR/ART DIRECTOR
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM