EXPERIENTIAL
Given the divisive nature of partisan politics, we felt the Slurpee brand could help ease tensions and bring people together. So after a few hints from President Obama, we decided to set out across fourteen cities and 3,164 miles en route to Washington D.C. with the Slurpee Unity Tour.
Media coverage of the tour ranged from The Daily Show and Conan to CNN and Fox News – garnering a staggering 1.7 billion media impressions – in just two weeks.
KYLE JONES :: CREATIVE DIRECTOR/ART DIRECTOR
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM