AUDI :: AirBNB
The ‘Home of the Audi R8’ was a real house that we then listed on Airbnb with an integrated, cobranded campaign, attracting people to the listing page and inviting them to experience the bucket list–worthy adventure for themselves. The campaign generated 17MM+ digital views and 112+ PR impressions. More importantly, the listing sold out in less than 5 seconds. And 23 lucky fans were given the driving and living experience of their lives.