Most brands plan for months and spend in upwards of $6 million dollars so with a tiny fraction of a budget and less than two weeks we pulled off a Super Bowl spot that only Denny’s could lay claim to. A parking spot. Yes, an actual Parking Spot at the biggest event in sports. Would we be kicked out? Sued? Arrested? Unfortunately, none of those things happened. But, we got press, we got headlines and we got a host of impressions which is more than we could ask for.
BAYER :: Pesticide line-up
PRINT SPREAD AD
There is old school and there is just plain old. This blast from the past garnered my first One Show Gold Pencil and it wasn’t for a sneaker, tattoo shop or a popular cola but for a pesticide.