DENNY'S :: Super Bowl Spot

DENNY’S :: Super Bowl Spot
SOCIAL FIRST BRAND INITIATIVE

Most brands plan for months and spend in upwards of $6 million dollars so with a tiny fraction of a budget and less than two weeks we pulled off a Super Bowl spot that only Denny’s could lay claim to. A parking spot. Yes, an actual Parking Spot at the biggest event in sports. Would we be kicked out? Sued? Arrested? Unfortunately, none of those things happened. A true social push that played out on all of Denny’s social channels. Oh, we got press, we got headlines and we got a host of impressions which is more than we could ask for.

BAYER :: Pesticide line-up
PRINT SPREAD AD

There is old school and there is just plain old. This blast from the past garnered my first One Show Gold Pencil and it wasn’t for a sneaker, tattoo shop or a popular cola but for a pesticide.