DSG :: 100-lb. Coupon
INTEGRATED CAMPAIGNS
INTEGRATED CAMPAIGNS
Endurance athletes live for extreme challenges. And Second
Skin, a new maker of athletic wear, needed to get their attention. So, we went
to the extreme and created a 100-lb. coupon. Athletes earned their 100-lb.
coupons by following clues on Instagram Stories. However, the hardest part wasn’t
finding them. It was redeeming them. Because each athlete had to lug her or his
100-lb. coupon back to a local Dick’s Sporting Goods to cash it in. In total we deployed 20 coupons across five events. All were redeemed.




KYLE JONES :: CREATIVE DIRECTOR/ART DIRECTOR
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM
214.926.2327 :: SWINGFORTHEFENCE@MAC.COM