7-Eleven challenged us to make them more relevant with teenagers. The charge: "Get kids in the store". So we partnered with pro-skateboarder Rob Dyrdek and his hit TV show MTV's the Fantasy Factory to transform, not just a store, but a public park nearby into a skate haven for kids.
BAYER :: Pesticide line-up
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There is old school and there is just plain old. This blast from the past garnered my first One Show Gold Pencil and it wasn’t for a sneaker, tattoo shop or a popular cola but for a pesticide.