Kyle Jones https://therealkylejones.com Kyle Jones Thu, 17 Dec 2020 17:10:49 +0000 https://therealkylejones.com en Main https://therealkylejones.com/Main Mon, 04 Mar 2019 18:22:09 +0000 Kyle Jones https://therealkylejones.com/Main window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-136182927-2'); &nbsp; <img width="612" height="552" width_o="612" height_o="552" data-src="https://freight.cargo.site/t/original/i/10a04f4416add1f9b8f855367ed10d9293319b72fe68d41932ef10de94ec83ee/kjeagle2.png" data-mid="37432427" border="0" data-scale="10" src="https://freight.cargo.site/w/612/i/10a04f4416add1f9b8f855367ed10d9293319b72fe68d41932ef10de94ec83ee/kjeagle2.png" /> Fearless Creative, Visual Storyteller and Scrappy Mutt.&nbsp; Art director, Creative Director, dabbling writer and team leader. I have been fortunate enough to work at some reputable shops and in the trenches, back-to-back, with some stellar talents. Lifelong friends and comrades. Not a big title guy, more of a big idea guy. Culture, chemistry and hidden opportunities are where I find magic. Being ex-military has fused a few mantras into my brainpan that I followed then and still use today in business “Stay alert, stay alive”&nbsp; “Adapt, improvise, overcome”. Whether it is Social-First, Online content, Experiential or the good ol’ Traditional campaign a great idea can flourish in any channel and any medium. Audi Airbnb https://therealkylejones.com/Audi-Airbnb Mon, 04 Mar 2019 18:22:09 +0000 Kyle Jones https://therealkylejones.com/Audi-Airbnb :: Communication Arts/Advertising Annual :: Featured Work AUDI AIRBNB - SOCIAL FIRST&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; To celebrate the launch of Audi’s 205-mph R8 supercar, we created the ultimate high-speed fantasy for all those who truly live to drive. We partnered with Airbnb to make this dream a reality. The ‘Home of the Audi R8’ was a real house that we then listed on Airbnb with an integrated, cobranded campaign that ran exclusively on Airbnb.com, attracting people to the listing page and inviting them to experience the bucket list–worthy adventure for themselves. 100lb. Coupon https://therealkylejones.com/100lb-Coupon Mon, 04 Mar 2019 18:22:09 +0000 Kyle Jones https://therealkylejones.com/100lb-Coupon 100-lb Coupon - SOCIAL FIRST&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Endurance athletes live for extreme challenges. And Second Skin, a new maker of athletic wear, needed to get their attention. This social-first campaing went to the extreme and created a 100-lb. coupon. Athletes earned their 100-lb. coupons by following clues on Instagram Stories created by Influencers. However, the hardest part wasn’t finding them. It was redeeming them. Because each athlete had to lug his/her 100-lb. coupon back to a local Dick’s Sporting Goods to cash it in. The Archive https://therealkylejones.com/The-Archive Mon, 04 Mar 2019 18:22:09 +0000 Kyle Jones https://therealkylejones.com/The-Archive THE GOODS :: AUDI :: AirBNB https://therealkylejones.com/AUDI-AirBNB-1 Mon, 04 Mar 2019 18:22:10 +0000 Kyle Jones https://therealkylejones.com/AUDI-AirBNB-1 AUDI :: AirBNB&nbsp; SOCIAL INTEGRATED CAMPAIGNS The ‘Home of the Audi R8’ was a real house that we then listed on Airbnb with an integrated, cobranded campaign, attracting people to the listing page and inviting them to experience the bucket list–worthy adventure for themselves. The campaign generated 17MM+ digital views and 112+ PR impressions. More importantly, the listing sold out in less than 5 seconds. And 23 lucky fans were given the driving and living experience of their lives.&nbsp; <img width="1160" height="707" width_o="1160" height_o="707" data-src="https://freight.cargo.site/t/original/i/f68be8912c759de6cec4f88ef9d8634bcef269f3caf7d225d55e22479da7124d/952797_102_1160_NzExMTg3Nzg1MTM0MDc3OTQ2OA.jpg" data-mid="36916451" border="0" src="https://freight.cargo.site/w/1000/i/f68be8912c759de6cec4f88ef9d8634bcef269f3caf7d225d55e22479da7124d/952797_102_1160_NzExMTg3Nzg1MTM0MDc3OTQ2OA.jpg" /><img width="1160" height="767" width_o="1160" height_o="767" data-src="https://freight.cargo.site/t/original/i/637fe79f30116b02335c62ccf83fc1259c6271cb66026816d0f9a39395c16fbf/952798_102_1160_LTI3MDA0MzE3NjY0NjQxMjA5MQ.jpg" data-mid="36916454" border="0" src="https://freight.cargo.site/w/1000/i/637fe79f30116b02335c62ccf83fc1259c6271cb66026816d0f9a39395c16fbf/952798_102_1160_LTI3MDA0MzE3NjY0NjQxMjA5MQ.jpg" /> DSG :: 100lb. Coupon https://therealkylejones.com/DSG-100lb-Coupon Mon, 04 Mar 2019 18:22:10 +0000 Kyle Jones https://therealkylejones.com/DSG-100lb-Coupon DSG :: 100-lb. Coupon INTEGRATED CAMPAIGNS Endurance athletes live for extreme challenges. And Second Skin, a new maker of athletic wear, needed to get their attention. So, we went to the extreme and created a 100-lb. coupon. Athletes earned their 100-lb. coupons by following clues on Instagram Stories. However, the hardest part wasn’t finding them. It was redeeming them. Because each athlete had to lug her or his 100-lb. coupon back to a local Dick’s Sporting Goods to cash it in. In total we deployed 20 coupons across five events. All were redeemed. <img width="1160" height="652" width_o="1160" height_o="652" data-src="https://freight.cargo.site/t/original/i/5df58af6244472fd1e256fd6758223c2047ef2996df1515266f2f43181b97517/1042564_102_1160_ODcwODA0NzUtMzA5OTM5ODc2.jpg" data-mid="36916577" border="0" src="https://freight.cargo.site/w/1000/i/5df58af6244472fd1e256fd6758223c2047ef2996df1515266f2f43181b97517/1042564_102_1160_ODcwODA0NzUtMzA5OTM5ODc2.jpg" /> <img width="1160" height="652" width_o="1160" height_o="652" data-src="https://freight.cargo.site/t/original/i/33254580ff258fb0f940cf0486e2cdf59b7c296627f902735680056d618e607c/1042567_102_1160_LTEwNDIyMTg1MDgyNjUxODI0MTk.jpg" data-mid="36916584" border="0" src="https://freight.cargo.site/w/1000/i/33254580ff258fb0f940cf0486e2cdf59b7c296627f902735680056d618e607c/1042567_102_1160_LTEwNDIyMTg1MDgyNjUxODI0MTk.jpg" /> <img width="1160" height="652" width_o="1160" height_o="652" data-src="https://freight.cargo.site/t/original/i/629a7621d351f486e7392fec29bc316228d33d6fb89a03d758fd893bea565174/1042572_102_1160_LTE2MDY4Njg1MTI5MDY2MTA5MTU.jpg" data-mid="36916649" border="0" src="https://freight.cargo.site/w/1000/i/629a7621d351f486e7392fec29bc316228d33d6fb89a03d758fd893bea565174/1042572_102_1160_LTE2MDY4Njg1MTI5MDY2MTA5MTU.jpg" /><img width="700" height="583" width_o="700" height_o="583" data-src="https://freight.cargo.site/t/original/i/8efb06a871560afae73d554351e47a34de65c3be2513c6b353d4a580febe3d36/1040899_102_1160_ODMzOTc2OTAyLTEzNTc0NzAyMzY.jpg" data-mid="36916581" border="0" src="https://freight.cargo.site/w/700/i/8efb06a871560afae73d554351e47a34de65c3be2513c6b353d4a580febe3d36/1040899_102_1160_ODMzOTc2OTAyLTEzNTc0NzAyMzY.jpg" /> 7-ELEVEN :: Kwik-E-Mart https://therealkylejones.com/7-ELEVEN-Kwik-E-Mart Mon, 04 Mar 2019 18:22:10 +0000 Kyle Jones https://therealkylejones.com/7-ELEVEN-Kwik-E-Mart 7-ELEVEN :: Kwik-E-Mart EXPERIENTIAL In a partnership with The Simpson’s Movie and 7-Eleven, twelve stores in North America were transformed overnight into Kwik-E-Marts for the month of July. All 7-Eleven branding was changed to Kwik-E-Mart, the entire exterior of each store was transformed, and “fictional” products were manufactured – creating a completely immersive animated world. The results were total store merchandise sales doubling, proprietary product sales grew as much as sevenfold, and customers in some locations were waiting in line more than an hour just to enter the stores. Garnering 3 Gold Lions, a One Show Pencil and other various pieces of lucite and gold plated ornaments. <img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/c701692dfd12a98416ecf10cff0e85b28d9f2bb5a0454d9bfdef452e496cf05f/interior1.jpg" data-mid="36917317" border="0" src="https://freight.cargo.site/w/1000/i/c701692dfd12a98416ecf10cff0e85b28d9f2bb5a0454d9bfdef452e496cf05f/interior1.jpg" /> <img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/ff1e232bf4145e99fd2099d9a8cff11f29501e98e431bcfe0db6c6c329f7f6c8/exterior1.jpg" data-mid="36917306" border="0" src="https://freight.cargo.site/w/1000/i/ff1e232bf4145e99fd2099d9a8cff11f29501e98e431bcfe0db6c6c329f7f6c8/exterior1.jpg" /> <img width="670" height="897" width_o="670" height_o="897" data-src="https://freight.cargo.site/t/original/i/ddea9a1489bce52b2b40db7e2863a2f960bd43b6b63c24e6ef31d6a46e6687c9/simpsonSignage.jpg" data-mid="37367458" border="0" src="https://freight.cargo.site/w/670/i/ddea9a1489bce52b2b40db7e2863a2f960bd43b6b63c24e6ef31d6a46e6687c9/simpsonSignage.jpg" /><img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d6a8072a4e9af4eae59303f3a018e0e3358d9ce68830148e16cbe1ae4a445417/BuzzAndKrustyOs.jpg" data-mid="37367464" border="0" src="https://freight.cargo.site/w/1000/i/d6a8072a4e9af4eae59303f3a018e0e3358d9ce68830148e16cbe1ae4a445417/BuzzAndKrustyOs.jpg" /> DENNY'S :: Super Bowl Spot https://therealkylejones.com/DENNY-S-Super-Bowl-Spot Thu, 17 Dec 2020 17:10:49 +0000 Kyle Jones https://therealkylejones.com/DENNY-S-Super-Bowl-Spot DENNY’S :: Super Bowl SpotSOCIAL FIRST BRAND INITIATIVE Most brands plan for months and spend in upwards of $6 million dollars so with a tiny fraction of a budget and less than two weeks we pulled off a Super Bowl spot that only Denny’s could lay claim to. A parking spot. Yes, an actual Parking Spot at the biggest event in sports. Would we be kicked out? Sued? Arrested? Unfortunately, none of those things happened. A true social push that played out on all of Denny’s social channels. Oh, we got press, we got headlines and we got a host of impressions which is more than we could ask for. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a28fe68fceba73e7cdda2e822608089dbcf3f15dd4017bcfe874c351cca06c18/booth_on_ground.JPG" data-mid="92472189" border="0" src="https://freight.cargo.site/w/1000/i/a28fe68fceba73e7cdda2e822608089dbcf3f15dd4017bcfe874c351cca06c18/booth_on_ground.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6a7e4b41f608564954c0197ff123fdfb8310a88ebd6bd1b57a9d65ce813b9233/booth_in_truck.JPG" data-mid="92472200" border="0" src="https://freight.cargo.site/w/1000/i/6a7e4b41f608564954c0197ff123fdfb8310a88ebd6bd1b57a9d65ce813b9233/booth_in_truck.JPG" /> <img width="992" height="823" width_o="992" height_o="823" data-src="https://freight.cargo.site/t/original/i/f9165861f3bb710b7128c7debeb88e5336d7e0e78694e243cfdbb725a3105c68/Screen-Shot-2020-12-16-at-11.27.48-AM.png" data-mid="92472255" border="0" src="https://freight.cargo.site/w/992/i/f9165861f3bb710b7128c7debeb88e5336d7e0e78694e243cfdbb725a3105c68/Screen-Shot-2020-12-16-at-11.27.48-AM.png" /><img width="1718" height="1056" width_o="1718" height_o="1056" data-src="https://freight.cargo.site/t/original/i/078ed9d7497a4cb714ac57205a6f9d393e346f3271e10442d632fe76a29e0df1/Booth.jpg" data-mid="92483047" border="0" src="https://freight.cargo.site/w/1000/i/078ed9d7497a4cb714ac57205a6f9d393e346f3271e10442d632fe76a29e0df1/Booth.jpg" /> BAYER :: Pesticide line-upPRINT SPREAD AD There is old school and there is just plain old. This blast from the past garnered my first One Show Gold Pencil and it wasn’t for a sneaker, tattoo shop or a popular cola but for a pesticide. <img width="1259" height="826" width_o="1259" height_o="826" data-src="https://freight.cargo.site/t/original/i/a559c3e98bfbd1a6d1eb4708361f05e7d9759f82f088d135f0ad46afba1d250a/33842b_ee08770bf5334c7591e8e58ce163c062-1.jpg" data-mid="92472145" border="0" src="https://freight.cargo.site/w/1000/i/a559c3e98bfbd1a6d1eb4708361f05e7d9759f82f088d135f0ad46afba1d250a/33842b_ee08770bf5334c7591e8e58ce163c062-1.jpg" /> <img width="1248" height="826" width_o="1248" height_o="826" data-src="https://freight.cargo.site/t/original/i/a0b196c80fb6d2f984921041952e4b2b709c835fed2bcaadc5571cde13f69a1c/33842b_dc7a80bdeba94a45a7ee8cc1fa0f5161.jpg" data-mid="92472144" border="0" src="https://freight.cargo.site/w/1000/i/a0b196c80fb6d2f984921041952e4b2b709c835fed2bcaadc5571cde13f69a1c/33842b_dc7a80bdeba94a45a7ee8cc1fa0f5161.jpg" /> KRAFT MAC & CHEESE :: Brand https://therealkylejones.com/KRAFT-MAC-CHEESE-Brand Tue, 05 Mar 2019 15:36:36 +0000 Kyle Jones https://therealkylejones.com/KRAFT-MAC-CHEESE-Brand KRAFT :: Mac &amp; Cheese&nbsp; BRAND TV/ONLINE CONTENT Brand TV&nbsp; BLUE MOON BEER :: Brand https://therealkylejones.com/BLUE-MOON-BEER-Brand Tue, 05 Mar 2019 16:22:41 +0000 Kyle Jones https://therealkylejones.com/BLUE-MOON-BEER-Brand BLUE MOON BEER :: Brand&nbsp; BRAND TV/ONLINE CONTENT Brand TV&nbsp;